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Series Marketing

Client: Watt Pictures   |   2022-24   |    Marketing, Social Media, Video Editing

I created a casting website and media materials shared on the web and via news stations to recruit homeowners for two seasons of Rico to the Rescue.

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I produced social media assets circulated amongst talent and brands, and oversaw a social media campaign to promote the series during its broadcast and streaming on HBO Max. ​

Generated a Gif campaign with millions of views that integrated into social media for people to comment on posts with media from the show.

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Orchestrated creative, buzzy content that provoked more likes and comments on talent pages.

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