Tradeouts

Client: HGTV | 2023 | Sales, Marketing, Design

I negotiated trade-out agreements with both national and local brands for HGTV's Rico to the Rescue. This involved securing luxury furniture, custom artwork, and other made-to-order goods valued in the tens of thousands, which were gifted to the featured families.

Each brand was organically integrated into the storyline of each episode. My responsibilities included sourcing brands, negotiating the deals, developing the story, producing the content, and collaborating with editors on final cuts.

Personally designed a vector file in Illustrator of the mountains surrounding one couple's home. I worked with Boulder Works to cut and stack the file to create a custom hanging art piece out of wood to hang in their home.

Worked with James + James to build three beds, a dining table, dining chairs, a bench, and outdoor swing for a family.

Found a local artist to do three hand painted oil portraits of one family's children.

Created segment where show's host poured resin desk designed by woodware company.

Secured luxury leather furniture from local company for one family renovating their main level living area.